It occurred to me in the build up to dance extravaganza MOVE IT this year that it marks exactly ten years since I first set foot inside this now impossibly huge exhibition as a wide eyed teenager. Very little has changed in earnest beyond the scale and the now conscious emphasis on hip hop and contemporary rather than classical, but there’s still more than enough to keep all varieties of dance fan occupied over this hectic weekend.
Last year, MOVE IT moved itself a few miles east to London’s Excel Centre. Despite being a pain to get to from just about anywhere this has proven to be an inspired choice in terms of securing the future of the UK’s biggest dance event. Back at Kensington Olympia, the three day show was beginning to feel suffocated. Navigation was near impossible and any kind of crowd management always failed miserably. At the Excel there is room to breathe (just) and further extensions of the MOVE IT brand have space to develop.
MOVE FIT, a new fitness and lifestyle arm to the show makes it’s debut this year boasting over 100 fitness classes, a main stage with interactive workout sessions and numerous stands encouraging you to buy shiny lycra and the latest health concoction of whatever is cool at the moment. The main stage is nestled closely to the exhibitors meaning …
First published in Dancing Times – April 2017